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TikTok’s Enduring Popularity: Short Dramas Emerge as Major Winners in the Global Market

As TikTok’s global reach continues to expand, short-form content, particularly short dramas, is rapidly spreading from China to international markets. Since 2023, the viewing time for short dramas has surged significantly, with total viewing hours for short drama-related apps increasing by a factor of 16 by March 2024 compared to the previous year.

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